How Much Does a Brand Ambassador Make? Salary by State
Median annual salary (U.S.)
$39,320
Brand ambassadors in the U.S. earn a median of $39,320 a year, or $18.91 an hour. Half of brand ambassadors earn more than $39,320 and half earn less. The top 10% make more than $63,850.
Pay percentiles for brand ambassadors
| Percentile | Hourly | Annual |
|---|---|---|
| 10th | $15.00 | $31,200 |
| 25th | $16.90 | $35,160 |
| 50th (median) | $18.91 | $39,320 |
| 75th | $25.79 | $53,640 |
| 90th | $30.70 | $63,850 |
U.S. wages, May 2025. BLS occupation: Demonstrators and Product Promoters (SOC 41-9011). Source: BLS Occupational Employment and Wage Statistics (OEWS)
Highest-paying states for brand ambassadors
| State | Median annual | Median hourly | vs. U.S. |
|---|---|---|---|
| Michigan | $50,290 | $24.18 | +28% |
| New York | $49,150 | $23.63 | +25% |
| Indiana | $47,630 | $22.90 | +21% |
| Rhode Island | $47,600 | $22.88 | +21% |
| Massachusetts | $47,590 | $22.88 | +21% |
| California | $46,220 | $22.22 | +18% |
| Oklahoma | $45,760 | $22.00 | +16% |
| Nevada | $45,030 | $21.65 | +15% |
| Kentucky | $42,910 | $20.63 | +9% |
| Virginia | $41,600 | $20.00 | +6% |
| United States | $39,320 | $18.91 | — |
Top 10 states by median annual wage, May 2025. Source: BLS Occupational Employment and Wage Statistics (OEWS)
How many brand ambassadors are there?
BLS counts about 64,520 brand ambassadors employed in the U.S. (May 2025, excluding the self-employed). These figures cover the BLS occupation “Demonstrators and Product Promoters”. The most jobs are in California (18,140), Texas (4,930) and New York (4,510).
The mean (average) annual wage is $45,580, higher than the median of $39,320.
Hourly to annual pay calculator
Per year
- Monthly
- $3,277
- Biweekly
- $1,512
- Weekly
- $756
- Daily (8 hours)
- $151
- Hours per year
- 2,080
BLS annual figure; hourly × 2,080 may differ slightly.
Frequently asked questions
How much do brand ambassadors make an hour?
The median hourly wage for brand ambassadors is $18.91. The middle 50% earn between $16.90 and $25.79 an hour.
Which state pays brand ambassadors the most?
Michigan has the highest median wage for brand ambassadors at $50,290, +28% vs. the U.S. median.
What is the starting salary for brand ambassadors?
BLS does not report pay by experience, but the lowest-paid 10% of brand ambassadors earn less than $31,200 a year, a common proxy for entry-level pay.