Hubspot Price: Plans, Monthly Cost & Price History

HubSpot is a customer relationship management (CRM) platform. Businesses use it to store contacts, track deals, run email marketing, and manage customer service. The company sells its software as "hubs" for different teams, such as Sales Hub and Marketing Hub, on top of a shared Smart CRM.

HubSpot pricing is harder to read than most subscriptions. Some products are priced per seat, others are a fixed monthly price with a set number of seats included, and the higher tiers carry a one-time onboarding fee. All figures here come from HubSpot's own product and services catalog, published by HubSpot and checked on Oct 11, 2026. HubSpot revises its catalog regularly, so confirm the current prices on the official HubSpot pricing page before you buy.

A seat is a paid user who can work in the software. HubSpot offers free CRM tools with limited features, and paid tiers add capability as you move from Starter to Professional to Enterprise.

Smart CRM Starter costs $20/mo per seat. Professional costs $50/mo per seat, and Enterprise costs $75/mo per seat. The CRM covers contact and company records, pipelines, reporting, and the data layer that the hubs build on.

Sales Hub adds tools for sales teams: email sequences, meeting scheduling, call tracking, forecasting, and deal automation.

Sales Hub Starter costs $20/mo per seat, the same as Smart CRM Starter. The price rises steeply at the next tiers: Professional costs $100/mo per seat and Enterprise costs $150/mo per seat. Professional is where most of the automation and forecasting features arrive, so it is the tier growing sales teams usually compare against competitors.

Marketing Hub at the Professional and Enterprise levels is priced as a monthly package rather than per seat.

Marketing Hub Professional costs $890/mo and includes three seats. Marketing Hub Enterprise costs $3,600/mo and includes five seats. Adding more users beyond the included seats costs extra.

Marketing Hub pricing also depends on how many marketing contacts you store. The package covers a base number of contacts, and larger databases move you into a higher price. If your list is big, ask HubSpot for a quote based on your actual contact count.

The Professional and Enterprise tiers of Sales Hub and Marketing Hub come with a required one-time onboarding fee. It pays for guided setup with HubSpot's team and is charged once, at the start.

Sales Hub Professional onboarding costs $1,500 and Sales Hub Enterprise onboarding costs $3,500. Marketing Hub onboarding costs $3,000 for Professional and $7,000 for Enterprise. HubSpot may waive or reduce onboarding when you work with a certified partner agency, so ask about it before you sign.

Your real cost depends on more than the seat price:

• Number of seats: per-seat products scale directly with your team size.
• Hubs you combine: buying Sales, Marketing, and Service hubs adds up quickly. HubSpot sells bundles, which can cost less than separate hubs.
• Marketing contacts: larger contact databases raise the Marketing Hub price.
• Billing term: HubSpot may offer a lower rate for an annual commitment, and some tiers may require one.
• Onboarding: the one-time fee adds a large amount to your first-year cost on Professional and Enterprise.
• Sales tax: depending on your state, tax may be added.

To compare HubSpot with other CRMs fairly, calculate your first-year cost: monthly seats or packages times twelve, plus onboarding.

• Free tools: you are a very small team testing a CRM for the first time.
• Starter: you need basic email, pipeline management, and simple automation at a low per-seat cost.
• Professional: you rely on automation, sequences, and detailed reporting, and you can absorb the onboarding fee.
• Enterprise: you need advanced permissions, custom objects, and controls for a large organization.

Many businesses start on Starter and move up once they hit its limits. HubSpot keeps your data when you upgrade, so starting low carries little risk.