Incogni Price: Plans, Monthly Cost & Price History

Incogni is a personal data removal service from the company behind Surfshark. It sends removal requests to data brokers and people-search sites on your behalf, follows up when they do not respond, and repeats the requests over time. You pay a subscription because brokers can collect and list your information again after it has been removed.

All prices on this page are published by Incogni on its official pricing page and were checked on Oct 11, 2026. The page does not show an effective date, and Incogni changes its offers, so confirm the current price on Incogni's pricing page before you buy.

Incogni has four plans. The pricing page shows each as a monthly rate for annual billing, starting with Standard at $7.99/mo.

The monthly rate is not what you are charged each month. On annual billing, you pay for the full year at once. The yearly totals look like this:

On the pricing page, each yearly total appears beside a higher crossed-out amount, so the annual price is presented as a discount. Check what the plan renews at before you pay, since renewal pricing may differ from the first-year offer. Incogni may also offer monthly billing; the pricing page lists those terms if it does.

Standard

Standard costs $7.99/mo on annual billing, which comes to $95.88/yr. It covers one person and handles removal requests to the data brokers on Incogni's list. It is the plan to start with if your main goal is to get off the common people-search and marketing databases.

Unlimited

Unlimited costs $14.99/mo on annual billing, which comes to $179.88/yr. It also covers one person, and it adds custom removal requests: you can send Incogni links to sites that show your information, and it will request removal from those as well.

Family

Family costs $15.99/mo on annual billing, which comes to $191.88/yr. It extends the Standard service to more than one person in a household. The number of members included is set on the pricing page, so check it against the people you want to cover.

Family Unlimited

Family Unlimited costs $22.99/mo on annual billing, which comes to $275.88/yr. It combines family coverage with custom removal requests, and it is the most expensive plan.

• Standard suits one person who wants their details removed from data broker lists without extra work.
• Unlimited makes sense if you already know of specific sites, such as a people-search page, that show your address or phone number.
• Family suits a household where several adults want broker removals and one bill.
• Family Unlimited is for households that also want custom removals for each member.

Starting with Standard and upgrading later is a reasonable approach if you are not sure you need custom requests.

Sales tax may be added depending on your location. Incogni plans renew automatically at the end of each term, so turn off auto-renewal before the renewal date if you do not want another year. Refund terms are set by Incogni; read them on its site before you subscribe.

Data removal takes time. Brokers respond at different speeds, and some do not respond to the first request. Incogni reports progress in your dashboard, so you can see which requests have been completed.

You can send opt-out requests to data brokers yourself for free. Each broker has its own process, though, and many list your information again later, so doing it by hand means repeating the work. Incogni charges for handling that repetition. If you only want to remove yourself from a handful of sites, the manual route costs nothing but time.