AirTag Price: Retail, Deals & Price History

Apple sells the AirTag 2 as a single tracker or as a pack of four, and the two options are the only ones you will see on Apple's own store. Third-party stores carry the same two pack sizes, so most shopping comes down to how many things you want to track and whether a retailer is running a sale.

The tables below show the list price Apple charges, checked against Apple on Oct 12, 2026. The AirTag 2 arrived in 2026, and its pricing matches what the original AirTag sold for, so older price memories still hold.

The 1 pack is priced at $29. The 4 pack is priced at $99. Divide the 4 pack by four and each tracker costs less than buying singles, so the multipack is the cheaper route as soon as you need more than three.

If you only need to track one item, such as a set of keys or a backpack, the single is the obvious pick. Buying the 4 pack for one item leaves you with spares that may sit in a drawer, though some people keep extras for travel or for a new bag.

No. Reports on the AirTag 2 launch show the same list prices as before, and the history table below puts the old and new figures side by side.

That stability is unusual for Apple hardware this year. Several Apple products rose in price in mid 2026, but the AirTag was not among the ones with a higher list price.

The tracker itself is the main cost, but a few extras can add up.

• Holders and loops. Many people attach an AirTag to keys or a bag with a separate holder, and those accessories are sold apart from the tracker.
• Replacement batteries. A tracker uses a small replaceable battery, so plan on buying a new one when the old one runs down.
• An Apple device. AirTags work with the Find My network on Apple devices, so you need a compatible iPhone or other Apple device to set one up.

There is no monthly fee for using an AirTag with Find My. You pay for the hardware and any accessories, and that is all.

Apple's online store and Apple retail stores list the list price shown above. Large electronics and warehouse retailers also stock AirTags, and they sometimes discount multipacks around holidays. Prices at those stores change often, so check the current listing before you buy.

Buy from Apple or an authorized retailer. Tracker listings on marketplaces occasionally come from unknown sellers, and a counterfeit tracker will not work with Find My.

Other brands sell trackers that work with Apple's Find My network or with Google's network, and their prices vary widely. A cheaper tracker may use a different app and a different network, so it may not find your item as quickly. If you already use an iPhone, an AirTag keeps everything in one app.

An AirTag makes sense when you already use an iPhone and keep losing the same few things. It shows the last known location on a map and can play a sound when you are nearby. It does not track in real time like a GPS unit, and it relies on nearby Apple devices to report its position.

If you need live tracking for a car or a pet that roams, a dedicated GPS tracker with a subscription may suit you better. For wallets, luggage, and keys, an AirTag is usually enough.