Aprilia RS 660 Price: New, Used & Ownership Costs

The RS 660 is Aprilia's middleweight sportbike, a lighter and friendlier machine than the brand's RSV4 superbike. Riders choose it when they want a fully faired sportbike with a modern electronics package but do not want a full sized flagship. It competes with other middleweight sportbikes, and it is a common step up from a beginner bike.

There are two trims, Base and Factory, so the main question is whether the Factory's extras justify the higher price.

The 2026 RS 660 Base lists at $11,849. The Factory lists at $14,149. Both numbers come from Motorcycle.com and Motorcycle.com, whose spec pages do not show a publication date, so confirm them with an Aprilia dealer.

Aprilia positions the Factory as the better equipped bike, with upgraded suspension and finishing over the Base. For road riding the Base is a capable motorcycle in its own right. The Factory makes more sense if you ride aggressively, track the bike, or simply want the nicer parts, and you can compare the equipment lists on Aprilia's US site.

The 2027 listings for both trims match the 2026 figures.

Nothing in those listings suggests a price increase for the new model year, though prices can change before bikes reach showrooms. If a dealer has a leftover 2026 bike, ask whether any incentive applies.

The MSRP does not include a few items. The spec pages do not list an Aprilia destination charge, so ask your dealer for the exact freight and setup amounts before you compare quotes. Also plan for:

• Dealer documentation and preparation fees
• Sales tax, title, and registration in your state
• Riding gear, if you are starting from scratch
• Optional accessories such as a rear seat cowl, tank pads, or frame sliders

A written out the door quote makes comparing dealers straightforward.

A middleweight twin generally costs less to run than a liter class superbike, though Aprilia service can cost more than a mainstream Japanese brand because there are fewer dealers. Check how far the nearest authorized service center is before you buy, and ask the dealer for the service intervals and what each visit typically involves.

Insurance for a fully faired sportbike can run high, particularly for riders under a certain age or with a short history. Get a quote on the specific trim, since insurers sometimes price by model.

Tires and brake pads wear faster when you ride hard, and those bills come sooner on a track focused bike.

Used RS 660 listings exist at a range of prices depending on year, mileage, and trim. Compare several recent listings and a valuation guide, and prioritize service records and a clean history. Sportbikes are sometimes dropped or tracked, so inspect the fairings, levers, and frame sliders for signs of a fall.

Aprilia dealers set their own pricing. Some sell at MSRP, some add a markup when demand is high, and some offer promotional pricing during slow periods. None of that is predictable, so contact more than one dealer.