Clickfunnels Cost: Startup & Ongoing Costs

ClickFunnels is a platform for building sales funnels, landing pages, email sequences and online courses. It is sold in tiers, and the tier you pick sets how many contacts, team members and workspaces you get. That makes the price depend more on how big your audience is than on any single feature.

The prices below come from ClickFunnels, checked on Oct 13, 2026. Each plan has a monthly price and a lower per-month price when you pay for the year. ClickFunnels changes its offers and promotions, so confirm the live numbers on its official pricing page before you sign up.

Billed monthly, Launch is $97/mo, Scale is $197/mo and Optimize is $297/mo. Scale carries the "Most Popular" label on the pricing page.

Choosing annual billing lowers the effective monthly price.

On annual billing, Launch works out to $81/mo, Scale to $164/mo and Optimize to $248/mo. The page presents these as the monthly equivalent of a yearly charge, so you pay for the year at once. If you are not sure ClickFunnels will fit how you sell, the monthly price gives you an exit without a year of commitment.

Dominate costs $5,997/yr and is available on annual billing only. It sits above Optimize and is aimed at larger operations. It is the one plan that comes with private onboarding, and the pricing page offers a demo booking for it.

According to the official pricing page, every plan includes unlimited funnels and unlimited visitors. The differences are mostly capacity and support:

• Launch: one workspace, a small team (two members), the lowest contact and email limits, and standard support.
• Scale: more workspaces, a larger team limit, higher contact and email caps, unlimited custom domains, priority and live chat support, a custom code editor and webhooks with full API access.
• Optimize: higher contact and email caps than Scale, more workspaces and team members, plus the same developer tools and support level as Scale.
• Dominate: the highest limits, VIP support and private onboarding.

The pricing page lists exact limits for contacts, monthly emails, courses and AI words for each tier. Read that table against your own list size before choosing, since contact limits are usually what push people up a tier.

Launch is built for someone getting a first business online. It suits a single brand with a small audience. Scale makes more sense once you manage several brands or clients, want live chat support, or need API access and a custom code editor. Optimize is for marketers who run high-converting funnels at scale and have an audience large enough to need the higher contact and email ceilings. Dominate is for the biggest accounts that want the most workspaces and hands-on onboarding.

A practical test: count your contacts and the emails you send each month, then pick the lowest tier that covers both with room to grow.

The subscription is not the only expense. Typical extras for a funnel business include:

• Ad spend to bring traffic to your funnels
• Payment processing fees from your payment provider
• Domains you register yourself
• Design or copy help if you do not write your own pages
• Taxes, which may be added depending on your billing location

ClickFunnels advertises a free trial on Launch, Scale and Optimize. Check the trial terms and what happens when it ends, since the plan then bills at the price you selected.

• Compare the annual price against the monthly price and commit to a year only when you are confident.
• Start on Launch and upgrade when you hit a contact, email or workspace limit.
• Skip tiers you will not use. Developer tools like webhooks and API access only matter if you plan to connect other systems.
• Review your plan before each renewal, because limits that fit last year may be too large or too small now.