Purple Mattress Cost: Average Prices & Cost Factors

Purple sells its mattresses mainly through its own website and a limited number of retail partners, and its lineup is organized into collections. The Essential collection holds the foam models, including the Original and the Plus. The Restore collection adds coils, and the Rejuvenate collection sits at the top of the range. The collection you choose explains most of the price gap.

Purple runs sales often, and the discounted price you see on a given day is temporary. The figures here use list prices so that you can compare models on equal footing. Check Purple's site for current pricing before you buy, because discounts and the prices they apply to change from month to month.

The table below shows queen list prices for four models from across the lineup, as reported by Tom's Guide in October 2026.

The Original is Purple's flagship foam mattress. The Plus adds a thicker comfort layer on top of the same basic design. The Restore Premier is a hybrid with springs under the Purple foam and grid, and it is meant to sleep cooler. The Rejuvenate line is taller, with a quilted top and thicker comfort layers.

Size changes the price more than most shoppers expect. The Original's list price ranges across sizes from a twin at the low end to a king at the top.

A queen is the middle of that range and is the size most couples buy. If you are shopping for a smaller bed, a twin or full will cost noticeably less.

Purple's own site states a queen range of $1,299 – $7,999 across its models. That range covers everything from the entry-level foam bed to the top-end Rejuvenate hybrid, so a single number is not very meaningful. Pick the model first, then price that model.

Several features account for the gap between the lowest and highest price:

• The Purple Grid, a stretchy polymer layer that sits in the top of every model, comes in different versions, and the higher-end beds use the upgraded versions.
• Hybrid models add a layer of coils, which raises the manufacturing cost.
• Taller mattresses use more materials, and the Rejuvenate line comes with delivery services that the others do not include.
• Cooling features and quilted covers appear mostly on the higher tiers.

Reviewers describe the Original as a mattress that contours and bounces back, and they note that it is a foam bed with a distinctive feel. Some sleepers love the feel of the grid, and others find it different from a standard mattress. Purple offers a 100-night trial, so read the current return policy before you buy and check what fees apply if you send it back.

If you want a conventional feel, compare Purple with other foam and hybrid beds at a similar price before you decide.

The Essential foam beds suit shoppers who want the Purple Grid feel at the lowest entry price. The Restore hybrids are the middle of the lineup. They add springs for more bounce and airflow, which matters most for people who sleep hot or who like a more traditional mattress response. The Rejuvenate hybrids are for buyers who want a taller, plusher bed and are willing to pay for it.

If you are on a budget, the practical step is to compare one model up and one model down from your first choice. The gap between neighboring models is often smaller than the gap between collections, so a mid-tier model can be the better value than a top-tier one on sale.

Waiting for a sale can work, but it is hard to time. Holiday weekends usually bring the larger promotions across the mattress industry, and Purple's own site shows its current offers on the product pages. Ask whether a discount applies to the bed only or also to a base and accessories, and whether it stacks with financing offers. Compare the final total, including shipping and any bundled items, because a larger headline discount on a more expensive bundle can still cost more overall.

1. What is the price today, and is it a sale price or the list price?
2. Is a foundation or bed base needed, and is it sold separately?
3. What does shipping cost, and is white glove delivery included?
4. How long is the trial, and does the policy charge for a return?
5. How long is the warranty, and what does it cover?