LifeLock Cost: Average Rates & What Drives Them

LifeLock is an identity theft protection service sold by Norton. A plan monitors credit reports and other data for signs of fraud and offers recovery help and reimbursement benefits, with the benefits and monitoring depending on the plan. The price depends on the tier and the number of adults and children.

This guide lists the current monthly and annual prices that review sites report, family plan pricing, and why the numbers differ between sources. Prices change and promotions come and go, so confirm the figure on LifeLock's site at checkout.

LifeLock sells three tiers for individuals: Core, Advanced, and Total. Core is the entry plan, Advanced adds more monitoring and higher reimbursement limits, and Total is the top tier. Here is the monthly price when billed month to month.

LifeLock lowers the effective monthly price when you pay for a year. The table shows the monthly rate for each plan when billed annually.

Annual billing charges the full year up front, so the monthly rate understates the payment you make at checkout. One review reports the annual total for the Advanced plan, and another notes member pricing starting for AARP members.

Renewal pricing may differ from an introductory offer, so check the renewal terms.

LifeLock offers plans for two adults and for two adults with children. Family plans cost more than individual plans, and the table shows prices for the Advanced tier.

Check what each plan includes for children before you compare prices, because the features listed for the child portion of a plan may differ from those for adults.

Higher tiers add more credit bureau monitoring, more financial account monitoring, and higher limits for stolen funds and personal expense reimbursement. Review sites note that the headline insurance figure in the marketing includes coverage for legal and expert costs, with a lower amount reimbursed directly to you. Read the plan details to see which benefits are paid to you and which pay professionals working your case.

The three sources report slightly different ranges for the same product. NerdWallet reports the range for monthly billing, while CNBC Select and Incogni include the lower rates for annual billing, so their low end is lower. The sources also checked prices on different dates, and the company runs promotions. Compare the billing period, the number of adults, and the date when you read a price.

LifeLock prices are shown per month even when you pay annually, so look at the billed amount before you confirm. Note the billing period, whether a free trial or discount applies to the first term, and what the renewal price will be. Cancellation and refund terms are also worth reading before you enter payment details, along with the number of adults and children the plan covers.

Identity theft protection services are sold by several companies, and some features, such as credit monitoring and dark web scanning, are also available from banks, card issuers, and the credit bureaus, sometimes at no charge. When you compare, line up the monitoring, the reimbursement limits, and the price for the same number of adults. The Federal Trade Commission's IdentityTheft.gov explains the free recovery steps available after identity theft.