Rolex Oyster Perpetual Price: Retail vs Market Value

The Oyster Perpetual is the simplest and least expensive collection Rolex makes. It has no date window, no chronograph, and no second time zone. What it does have is an Oystersteel case, a Rolex automatic movement, and a lineup of colored dials, so the price depends mostly on case size and, within a size, on very little else. That makes it easier to price than most Rolex models.

The list prices here come from the US tariff list that La Cote des Montres reproduces, which carries January 2026 tariffs for Rolex. Rolex adjusts prices regularly and may have changed them since, so check with an authorized retailer before you budget. Pre-owned values are a separate matter and appear lower on the page.

Five case sizes are on the list: 28, 31, 34, 36, and 41 mm. The price rises with the diameter, and the dial color does not change it. A silver, green, or candy pink dial on the same case costs the same at list.

Sizes 28 and 31 mm are generally worn by people with smaller wrists, and 34 mm is a unisex size that has long been popular. The 36 mm is the classic choice for many buyers, and the 41 mm has the largest presence on the wrist. Because the spread between the smallest and largest sizes is modest, choose by fit before price.

Fit decides this more than money. Try the watch on, if you can, since the lug-to-lug length and the wrist presence vary in ways case diameter does not capture. Dial color is the next choice, and the colored dials are a large part of why the collection is popular.

The 36 mm gets attention for a new Jubilee-motif dial in 2026. That version was listed at $6,750 when it was announced, per Time and Watches, which matches the standard 36 mm list price in the tariff list.

The list price covers the watch, its Oyster bracelet, and the Rolex warranty that comes with a new watch from an authorized retailer. Taxes are extra and vary by state, so the total at the register is higher than the figure on the list. Rolex does not discount, and authorized retailers do not negotiate the price of a standard model.

Servicing is a separate cost that comes later. Rolex recommends periodic servicing of its watches, and the fee depends on the model and the work needed. Ask the retailer or Rolex service center for a quote instead of assuming a figure.

The Oyster Perpetual has less of a waiting-list reputation than Rolex's sports models. The two snapshots below come from the Loupe price tracker on 14 October 2026.

The 36 mm reference 126000 and the 41 mm reference 124300 sit above the new list prices in the table above. The 124300 is a discontinued reference in the tracker, which can matter for value. Pre-owned values depend on condition, dial color, and whether the box and papers are included, so these are indicators and not quotes.

Buying new from an authorized retailer gets you the full warranty and a watch with no history. A pre-owned watch can cost less than list when the market is soft, and in the snapshots here it costs more, so a saving is not guaranteed. If you buy pre-owned, use a reseller that authenticates the watch and offers a return window, and check the serial number, papers, and warranty card against the watch.

Be careful with prices that look too good. A new-in-box Oyster Perpetual priced well under list is far more likely to be a counterfeit or a scam than a bargain.