How Much Does a Digital Marketer Make? Salary by State
Median annual salary (U.S.)
$78,760
Digital marketers in the U.S. earn a median of $78,760 a year, or $37.87 an hour. Half of digital marketers earn more than $78,760 and half earn less. The top 10% make more than $155,480.
Pay percentiles for digital marketers
| Percentile | Hourly | Annual |
|---|---|---|
| 10th | $20.86 | $43,390 |
| 25th | $28.05 | $58,350 |
| 50th (median) | $37.87 | $78,760 |
| 75th | $52.07 | $108,310 |
| 90th | $74.75 | $155,480 |
U.S. wages, May 2025. BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Source: BLS Occupational Employment and Wage Statistics (OEWS)
Highest-paying states for digital marketers
| State | Median annual | Median hourly | vs. U.S. |
|---|---|---|---|
| Massachusetts | $101,810 | $48.95 | +29% |
| Delaware | $101,270 | $48.69 | +29% |
| New York | $98,580 | $47.39 | +25% |
| District of Columbia | $98,090 | $47.16 | +25% |
| Washington | $95,120 | $45.73 | +21% |
| California | $94,700 | $45.53 | +20% |
| Colorado | $93,050 | $44.74 | +18% |
| New Jersey | $88,190 | $42.40 | +12% |
| Minnesota | $87,510 | $42.07 | +11% |
| Rhode Island | $86,240 | $41.46 | +9% |
| United States | $78,760 | $37.87 | — |
Top 10 states by median annual wage, May 2025. Source: BLS Occupational Employment and Wage Statistics (OEWS)
How many digital marketers are there?
BLS counts about 899,580 digital marketers employed in the U.S. (May 2025, excluding the self-employed). These figures cover the BLS occupation “Market Research Analysts and Marketing Specialists”. The most jobs are in California (119,070), New York (80,500) and Texas (63,350).
The mean (average) annual wage is $89,490, higher than the median of $78,760.
Hourly to annual pay calculator
Per year
- Monthly
- $6,563
- Biweekly
- $3,029
- Weekly
- $1,515
- Daily (8 hours)
- $303
- Hours per year
- 2,080
BLS annual figure; hourly × 2,080 may differ slightly.
Frequently asked questions
How much do digital marketers make an hour?
The median hourly wage for digital marketers is $37.87. The middle 50% earn between $28.05 and $52.07 an hour.
Which state pays digital marketers the most?
Massachusetts has the highest median wage for digital marketers at $101,810, +29% vs. the U.S. median.
What is the starting salary for digital marketers?
BLS does not report pay by experience, but the lowest-paid 10% of digital marketers earn less than $43,390 a year, a common proxy for entry-level pay.