How Much Does a Marketing Manager Make? Salary by State
Median annual salary (U.S.)
$166,790
Marketing managers in the U.S. earn a median of $166,790 a year, or $80.19 an hour. Half of marketing managers earn more than $166,790 and half earn less. The top 10% make more than $293,610.
Pay percentiles for marketing managers
| Percentile | Hourly | Annual |
|---|---|---|
| 10th | $43.39 | $90,260 |
| 25th | $59.15 | $123,020 |
| 50th (median) | $80.19 | $166,790 |
| 75th | $104.04 | $216,410 |
| 90th | $141.16 | $293,610 |
U.S. wages, May 2025. BLS occupation: Marketing Managers (SOC 11-2021). Source: BLS Occupational Employment and Wage Statistics (OEWS)
Highest-paying states for marketing managers
| State | Median annual | Median hourly | vs. U.S. |
|---|---|---|---|
| Massachusetts | $212,020 | $101.93 | +27% |
| California | $193,620 | $93.09 | +16% |
| Virginia | $187,820 | $90.30 | +13% |
| Colorado | $182,730 | $87.85 | +10% |
| New York | $181,200 | $87.12 | +9% |
| New Jersey | $180,040 | $86.56 | +8% |
| District of Columbia | $177,170 | $85.18 | +6% |
| Minnesota | $173,300 | $83.32 | +4% |
| Washington | $172,270 | $82.82 | +3% |
| Connecticut | $169,240 | $81.36 | +1% |
| United States | $166,790 | $80.19 | — |
Top 10 states by median annual wage, May 2025. Source: BLS Occupational Employment and Wage Statistics (OEWS)
How many marketing managers are there?
BLS counts about 395,240 marketing managers employed in the U.S. (May 2025, excluding the self-employed). The most jobs are in California (54,660), New York (54,000) and Texas (44,680).
The mean (average) annual wage is $177,770, higher than the median of $166,790.
Hourly to annual pay calculator
Per year
- Monthly
- $13,899
- Biweekly
- $6,415
- Weekly
- $3,208
- Daily (8 hours)
- $642
- Hours per year
- 2,080
BLS annual figure; hourly × 2,080 may differ slightly.
Frequently asked questions
How much do marketing managers make an hour?
The median hourly wage for marketing managers is $80.19. The middle 50% earn between $59.15 and $104.04 an hour.
Which state pays marketing managers the most?
Massachusetts has the highest median wage for marketing managers at $212,020, +27% vs. the U.S. median.
What is the starting salary for marketing managers?
BLS does not report pay by experience, but the lowest-paid 10% of marketing managers earn less than $90,260 a year, a common proxy for entry-level pay.