Ahrefs Price: Plans, Monthly Cost & Price History

Ahrefs is an SEO software suite used to research keywords, analyze backlinks, audit websites, track rankings, and study competitors. Marketers, agencies, bloggers, and in-house SEO teams use it to see what people search for and why some pages rank above others. Its plans are priced by the amount of data, projects, and history you need, and several features cost extra on top of the plan.

The prices on this page are published by Ahrefs on its official pricing page and were checked on Oct 11, 2026. They are monthly billing prices. Ahrefs changes its plans and add-ons fairly often, so confirm the current details on the Ahrefs pricing page before you subscribe.

Ahrefs has five paid plans. Lite, the most common starting plan, costs $129/mo. The table shows the other plans on monthly billing.

Ahrefs Starter

Starter costs $29/mo and gives limited access to keyword research and competitor data. It suits freelancers, bloggers, or small business owners who want to check search demand and spy on competitors without a full SEO toolkit.

Ahrefs Lite

Lite costs $129/mo and is the entry plan for full SEO work: Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker, with tighter limits on projects, history, and reports. It fits a small business or a solo consultant managing a few sites.

Ahrefs Standard

Standard costs $249/mo and adds more history, more tracked keywords and projects, and tools that Lite leaves out. It is aimed at freelancers and in-house marketers who use Ahrefs every day.

Ahrefs Advanced and Enterprise

Advanced costs $449/mo and raises limits further for growing agencies and larger marketing teams. Enterprise costs $1,499/mo and requires an annual commitment. It adds features for large organizations, such as API access, admin controls, and longer data history.

The plan price is often not the full bill. Ahrefs charges separately for extra users and for several features.

Each plan includes a set number of users. On Lite, each additional user costs $40/mo per user. Report Builder, which adds scheduled reports, costs $99/mo. Project Boost Pro adds extra data and features for a single project, priced per project at $20/mo.

Ahrefs also sells other add-ons, such as content and AI tools, and their availability can differ by plan. Before you subscribe, add up the plan price, any extra seats, and the add-ons your team will need. A team of several people on Lite can end up paying much more than the headline price.

Ahrefs offers annual billing on its plans, and Enterprise is sold only with an annual commitment. We only have monthly prices in our data, so check the Ahrefs pricing page for the current annual rate and any discount before committing to a year.

Monthly billing gives flexibility for short projects, such as an audit or a site migration. Annual billing fits agencies and teams that use Ahrefs year-round.

• Starter: you mainly want keyword ideas and a quick look at competitors.
• Lite: you manage one or a few sites and need the core SEO tools.
• Standard: SEO is a daily part of your job and you need more history and tracking.
• Advanced: you run an agency or a team with many projects.
• Enterprise: a large organization needs API access, admin controls, and annual contracts.

Start with the lowest plan that covers your work, and watch the usage limits during your first billing cycle. Upgrading is easier than paying for capacity you never use.

Ahrefs Webmaster Tools is a free account for site owners. Once you verify your website, it gives site audit and backlink data for the sites you own. Ahrefs also has free keyword and backlink checkers on its website with limited results. These can cover basic needs before you pay for a plan.

• Start with Starter or Lite, and upgrade only when you hit a limit.
• Keep the number of users low; extra seats add up quickly.
• Skip add-ons until you know you will use them every month.
• Subscribe monthly for a short project, then cancel when it ends.
• Use Ahrefs Webmaster Tools for sites you own if you only need audit and backlink data.