Alexa Price: Plans, Monthly Cost & Price History

"What does Alexa cost" has more than one answer, because Alexa is a voice assistant, Alexa+ is a paid upgrade, and Echo speakers and displays are the hardware that runs them. Basic Alexa features come with an Alexa-enabled device at no ongoing charge. Alexa+ is Amazon's newer assistant with more conversational abilities, and it carries a subscription unless you have Prime.

Prices here come from Amazon's announcement and from published reports on Echo pricing. The Alexa+ details were last checked on Oct 14, 2026. Amazon changes prices and promotions, so confirm on Amazon before buying.

According to Amazon, full Alexa+ is $19.99/mo billed monthly if you do not have Prime. Amazon also says Alexa+ is included at no extra cost for Prime members, and that a free tier with limited use is available to others through Alexa.com and the Alexa app.

Prime itself is $14.99/mo billed monthly. That means Prime can be the lower priced route if you would also use shipping or video, since Alexa+ is included. If you only want Alexa+, compare the standalone price with Prime based on what else you use.

Echo devices are one-time purchases. The list prices below reflect a price increase Amazon made in August 2026, according to PCWorld.

The entry Echo Dot is $79.99, the Echo Dot Max is $119.99, and the Echo Spot is $109.99. Displays range from the Echo Show 5 at $99.99 up to the Echo Show 15 at $349.99. The Echo Studio speaker is listed at $219.99. These are list prices, and retailers and Amazon often run sales that bring the actual price lower.

Price history

Amazon raised several device prices in August 2026. Before that change, the Echo Dot was $49.99. Reports said the Echo Studio did not change. Because Amazon has said it will run promotions, the price you pay on a given day may differ from list.

No. A device with standard Alexa works without a subscription for the usual tasks, such as timers, music requests, and smart home controls. Alexa+ is the paid layer for more advanced conversation and tasks. Some features may need other paid services, such as a music subscription, so check the feature you want.

If you already have Prime, Alexa+ costs nothing extra, so the main decision is which Echo device suits your room. If you do not have Prime, decide whether the standalone Alexa+ fee is worth it or whether free Alexa and the limited free tier cover what you want. For hardware, the displays cost more because they include screens, and the speakers cost less.

The hardware price is a one-time cost, while Alexa+ is recurring if you pay for it separately, so compare them over the period you expect to use the device. A cheap speaker paired with a standalone Alexa+ fee can end up costing more over time than a display with Prime already in your budget.

Smart home accessories such as bulbs and plugs are separate purchases. Streaming music, audiobooks, and similar services have their own subscriptions. Check whether a device you already own is compatible with Alexa+ before buying a new one, since Amazon lists supported devices on its site.