Apple TV Price: Plans, Monthly Cost & Price History

Apple TV is Apple's streaming service for its original series and films, the service that was called Apple TV+ until Apple dropped the plus sign. This page covers the subscription, not the Apple TV 4K streaming box, which is a separate hardware purchase. You can watch the service on Apple devices, many smart TVs, streaming sticks, game consoles, and in a web browser.

There is one ad-free plan, sold monthly or yearly, plus a bundle with Peacock and the option to get Apple TV inside an Apple One bundle. The monthly price and the Peacock bundle are published by Apple and were checked on Oct 11, 2026. The annual price and the earlier prices come from a single local news report by FOX 9. Apple can change prices at any time, so confirm the current rate on Apple's official Apple TV page before you subscribe.

The monthly plan is the standard way to subscribe. It renews every month until you cancel.

Most of what you get for $14.99/mo is Apple's own content: original series, films, and some live sports. The catalog is smaller than on services that license large libraries of older shows and movies, so it suits viewers who follow specific Apple originals.

Apple also sells a yearly subscription, paid up front.

FOX 9 reported this annual figure when Apple raised prices; we did not find it on Apple's page during our check. The annual plan costs $119/yr, compared with $14.99/mo on monthly billing. Choose it if you already watch Apple TV most months. If you tend to subscribe for one show and cancel when it ends, monthly billing is usually the cheaper habit.

Apple offers a combined subscription with Peacock, NBCUniversal's streaming service.

The bundle costs $17.99/mo and adds Peacock's shows, live sports, and other programming to Apple's originals. It is worth comparing if you already pay for Peacock or were planning to. Check the official page for which Peacock tier is included and whether the bundle shows ads, since those details can change.

Apple One bundles Apple TV with other Apple services such as Apple Music, iCloud+ storage, and Apple Arcade. If you already pay for two or more of those services separately, a bundle may cost less than paying for each one. Apple lists the current Apple One plans on its official site.

Some Apple device purchases have come with a free period of Apple TV in the past. Offers like this change often, so check Apple's site or your device's Settings app to see whether one is available to you.

Apple raised the monthly price in late August 2026. Both figures here come from that one report by FOX 9; we do not have an independent record of earlier prices.

Before the increase, the monthly plan cost $12.99/mo. It now costs $14.99/mo. The same report says Apple had last raised the monthly price about a year earlier and that the service launched in 2019 at a lower price.

The annual plan went from $99/yr to $119/yr in the same change. Existing subscribers can usually see their renewal price in their Apple account subscription settings.

Sales tax may be added depending on your state. Family Sharing lets members of one Apple family group use the same subscription, so a household does not need to pay twice.

Apple has offered free trials for new subscribers, but trial terms vary and are not part of our data. If you only want to watch one series, subscribing for a single month and canceling afterward can cost less than a longer commitment.