Semrush Price: Plans, Monthly Cost & Price History

Semrush is an online marketing platform best known for SEO research. Marketers and agencies use it for keyword research, competitor analysis, backlink audits, rank tracking, and site audits, and its broader plans add tools for content, local listings, and visibility in AI search. You pay a monthly subscription, and each plan sets limits on projects, tracked keywords, and reports.

All prices on this page come from Semrush's own plans and pricing page, published by Semrush and checked on Oct 11, 2026. Semrush reorganizes its plans and toolkits fairly often, so confirm current pricing and plan contents on the official Semrush pricing page before you subscribe.

Our data covers Semrush's plans on monthly billing. The SEO plan is the entry point, and the other plans cost more as limits and included tools increase.

The SEO plan costs $139/mo. Starter costs $199/mo, Pro+ costs $299/mo, and Advanced costs $549/mo.

SEO plan

The SEO plan, at $139/mo, focuses on Semrush's core SEO tools: keyword research, domain and competitor overviews, backlink analysis, position tracking, and site audits. It is the plan most freelancers and in-house SEOs compare against other SEO tools.

Starter and Pro+

Starter, at $199/mo, and Pro+, at $299/mo, combine SEO tools with more of Semrush's other toolkits and raise the usage limits. They suit marketers who want one subscription to cover SEO plus related work such as content or AI search visibility. Exactly which toolkits each plan includes changes over time, so compare the feature lists on the official page.

Advanced

Advanced costs $549/mo. It carries the highest limits in our data and is aimed at agencies and larger teams managing many projects, clients, or sites. Semrush also offers custom enterprise plans, which are quoted separately.

A Semrush subscription covers one user by default. Adding colleagues costs extra.

Additional users start at $45/mo per user, according to Semrush, and the price may be higher on bigger plans. For a team of several people, the user fees can add more to the bill than the jump to a higher plan, so add them up before you choose.

Semrush also sells separate toolkits and apps, such as local SEO tools or competitive traffic data, on top of the main plans. Each has its own price, so the total depends on what you add.

Semrush offers annual billing as well as monthly billing, and paying for a year up front usually costs less per month. Our data includes only monthly prices, so check the official pricing page for the current annual rates. Annual billing makes sense once you know Semrush fits your workflow; monthly billing keeps your options open while you test it.

Sales tax may be added depending on your state.

• Start with the free account. Semrush lets you run a limited number of searches free, which shows whether the data suits your work.
• Try before you pay. Semrush often offers a free trial on its paid plans. Trial terms vary, so check them, and cancel before the trial ends if you decide not to keep it.
• Pick the plan by limits, not features. The number of projects and tracked keywords you need usually decides the plan more than the feature list.
• Budget for every user. Semrush's terms do not allow several people to share one login, so count each person who needs access.

Ahrefs, Moz Pro, and SE Ranking compete with Semrush on keyword and backlink data. Each tool's database, limits, and extra features differ, and their pricing is structured differently. Running the same keyword and domain checks in each tool's free version or trial is the most reliable way to compare them.