GPU Price: Retail, Deals & Price History
Mainstream GPU price
$429 – $799
In the October 2026 tracker from Tom's Hardware, the best U.S. price for an RTX 5060 through an RTX 5070 ran $429 – $799.
Graphics card prices rose through 2026, and the tracker numbers now sit well above what the cards were launched at. A card's launch price tells you where the manufacturer started, while the best current U.S. price tells you what a buyer is looking at today. This page keeps the two apart and puts a date on each.
The main source is a tracker that lists the lowest U.S. price it finds for each model. That is a floor for one listing, and cards from different board makers can sell above it.
Nvidia GeForce RTX 50-series prices
Nvidia RTX 50-series best US price (Oct 2026)
| Item | Price |
|---|---|
| GeForce RTX 5090 | $7,177 |
| GeForce RTX 5080 | $1,639 |
| GeForce RTX 5070 Ti | $1,169 |
| GeForce RTX 5070 | $799 |
| GeForce RTX 5060 Ti 16GB | $777 |
| GeForce RTX 5060 | $429 |
Starting at the mainstream end, the RTX 5060 was $429 and the RTX 5060 Ti 16GB was $777. The RTX 5070 was $799. Above that, the RTX 5070 Ti was $1,169, the RTX 5080 was $1,639, and the RTX 5090 was $7,177.
The RTX 5060 Ti has an 8GB version and a 16GB version, and the tracker lists them at different prices. Check the memory size before you compare two listings with the same name.
AMD Radeon RX 9000-series prices
AMD's cards sit in the same price conversation as the Nvidia cards above.
AMD Radeon RX 9000-series best US price (Oct 2026)
| Item | Price |
|---|---|
| Radeon RX 9070 XT | $814 |
| Radeon RX 9060 XT 16GB | $519 |
The Radeon RX 9070 XT was $814 and the RX 9060 XT 16GB was $519.
Launch price versus today
Two Nvidia cards show the distance between launch and the October 2026 tracker.
Launch MSRP
| Item | Price |
|---|---|
| GeForce RTX 5070 launch MSRP | $549 |
| GeForce RTX 5060 launch MSRP | $299 |
The RTX 5070 launched at $549, and the tracker's best U.S. price was $799. The RTX 5060 launched at $299, against $429 in the tracker. The tracker says the RTX 5070 Ti and RTX 5080 were in poor supply at any reasonable price.
A year of GPU price tracking
PC Gamer tracked the lowest listed price for several cards over twelve months. Its August 2026 article compared August 2025 with August 2026.
Lowest tracked price, Aug 2025 vs Aug 2026 (PC Gamer)
| Item | Price |
|---|---|
| Nvidia RTX 5060 (Aug 2025) | $300 |
| Nvidia RTX 5060 (Aug 2026) | $359 |
| Nvidia RTX 5070 (Aug 2025) | $550 |
| Nvidia RTX 5070 (Aug 2026) | $755 |
The RTX 5060 went from $300 to $359, and the RTX 5070 went from $550 to $755. That is a different method and a different month from the October tracker, so the numbers do not match exactly. Both point in the same direction.
How to read a GPU price tracker
A tracker usually shows two things: the lowest price it can find today and the lowest price the card has ever sold for. The first is what you can act on. The second is a reminder of where the card has been, and it is not a price you should expect to see again. When a card is listed as out of stock, the tracker has no current price to show, so check back or look at a nearby model.
What affects a graphics card price
- Model and memory: Higher tiers and larger memory sizes cost more.
- Supply: A card that is hard to find sells above its launch price.
- Board maker: Overclocked and larger coolers usually add to the cost.
- Timing: Prices in the sources moved from month to month.
Buying a graphics card with the data in mind
Decide the resolution and games you care about first, then price two or three cards near that tier. Compare the 8GB and 16GB versions of the same model, since the memory difference shows in the price. Check the current listing before you rely on any figure here, because the sources update often. If you are building a whole PC, the graphics card is only one part of the bill, so compare it with the rest of the build.
Frequently asked questions
How much does a GPU cost in 2026?
It depends on the tier. In the October 2026 tracker, the RTX 5060 was $429 and the RTX 5090 was $7,177.
Why are graphics card prices higher than MSRP?
The tracker notes that supply is tight for some cards, and PC Gamer's year of tracking shows higher prices than a year earlier. The sources do not break the increase down by cause.
How much is an RTX 5070?
The tracker listed a best U.S. price of $799 in October 2026, against a launch price of $549.
Is the RTX 5060 Ti 16GB the same price as the 8GB version?
No. The 16GB version was $777 in the tracker, and the 8GB version is listed separately.
Which source should I trust for the current price?
Use the source closest to the day you buy. This page cites Tom's Hardware for October 2026 and PC Gamer for August 2026.