Insta360 X5 Price: Retail, Deals & Price History

The Insta360 X5 is a 360-degree action camera that records 8K video with two image sensors. Its most talked-about feature is the invisible selfie stick effect, which removes the stick from the final shot so the camera appears to float. The X5 is sold only in bundles, and the bundle you pick decides most of what you pay.

Insta360 runs frequent promotions on its US store. The figures here are the regular prices shown on the store page, from Insta360, checked on Oct 13, 2026. When a sale is on, the same bundles drop by tens of dollars, and the store showed a "Big Bold Days" discount on the date checked. A sale is temporary, so treat the regular price as the baseline.

All bundles include the camera and at least one battery. The more expensive ones add accessories that you would otherwise buy separately. The store says its bundles save money compared with buying the accessories one by one.

The Standard Bundle is $549.99 and holds the X5 and one battery. The Starter Bundle is $599.99 and adds a 114 cm invisible selfie stick, a second battery and a lens cap. The Travel Bundle is $619.99, and the Essentials Bundle is $659.99, which adds a fast-charge case and a carry case. The Photography Grip Bundle is $589.99. The store sells more bundles than these, including ones for diving, cycling, motorcycles and skiing, and those cost more.

The right choice depends on how you plan to shoot.

• Standard Bundle. It makes sense if you already own a selfie stick or mounts and want the lowest entry price.
• Starter Bundle. The invisible selfie stick is what makes a 360 camera look different, so most first-time buyers need one. This bundle adds it along with an extra battery.
• Travel or Essentials Bundle. These suit people who shoot all day and want extra batteries, lens protection and a charging case.
• Activity bundles. Diving, cycling, motorcycle and skiing kits include mounts built for those activities. They are worth considering only if you will use them.

Add up the accessories in a bundle before you commit. If you only need a stick and a spare battery, the Starter Bundle may be enough. If you will never use a carry case, skip the Essentials Bundle.

• Promotions. The store runs sales, and discounts differ by bundle.
• Bundle contents. More accessories mean a higher price.
• Special editions. The store also lists limited edition bundles at their own prices.
• Retailer. Other stores may sell the camera, and their prices and bundles may differ from the Insta360 store.
• Trade-in offers. The store has advertised coupons for customers who trade in an old device, though terms vary.

The camera is only part of the cost.

• microSD card. The Standard Bundle ships without a microSD card, so you must buy one.
• Extra batteries. 360 recording drains batteries quickly, and a spare is common.
• Protection. Lens guards protect the two lenses from scratches. The Essentials and Travel Bundles include them, and other bundles do not list them.

If you want to shoot first and frame later, a 360 camera is hard to match. You can pull a standard video out of 360 footage after the fact, which helps with action, travel and vlogs. The trade-offs are large files, a need for editing time, and image quality that depends on light.

For simple videos, a regular action camera is easier to work with and may cost less. The X5 is best for people who want the 360 effect, the invisible stick, or creative camera moves.

The Insta360 store offers the full range of bundles and free shipping on larger orders, according to the page, along with a return period. Authorized retailers may also sell the camera. Check that the bundle in your cart matches what you want, because names are similar. Keep the receipt for warranty claims.