iPhone 17 Price: Retail, Deals & Price History
Starting price
$899
The iPhone 17 starts at $899 for the 256GB model in Apple's US store, according to Apple. That is higher than the launch price, because Apple raised it in September 2026.
The iPhone 17 is Apple's mainstream phone from the September 2025 lineup. It sits below the iPhone Air and the Pro models and above the iPhone 17e. Storage is the main thing that changes the sticker price, and the base model now starts at 256GB, so there is no small capacity to drop to.
Apple's price for this phone is not the same as it was a year ago. Below you will find what the phone costs now, what it cost at launch, and how it compares with the other iPhones Apple sells today. Carrier credits and trade-in offers change what you actually pay, but they are separate from the list price covered here.
Price by model
| Item | Price |
|---|---|
| iPhone 17e (starting price) | $699 |
| iPhone Air (starting price) | $1,099 |
| iPhone 18 Pro (starting price) | $1,199 |
| iPhone 18 Pro Max (starting price) | $1,299 |
| iPhone Duo (starting price) | $1,999 |
Sources: Apple: iPhone 17 shop (current lineup); iThinkDifferent: iPhone price increase Sept 2026
iPhone 17 price increase in September 2026
When the iPhone 17 launched, Apple listed the 256GB model at $799. After the iPhone 18 Pro launch event in September 2026, Apple raised the price of several older models that it still sells. The iPhone 17 moved from $799 to $899, and the iPhone 17e moved from $599 to $699.
Reports on the change say the hardware stayed the same. A buyer who picks up an iPhone 17 today gets the same phone that was sold before the increase, at the higher price. Anyone comparing a new purchase with a friend's older receipt should expect that gap.
Price history
| Item | Price |
|---|---|
| iPhone 17 256GB, Sept 2025 launch | $799 |
| iPhone 17 512GB, Sept 2025 launch | $999 |
| iPhone 17e, March 2026 launch | $599 |
Sources: iThinkDifferent: iPhone price increase Sept 2026; Apple Newsroom: iPhone 17 launch; MacRumors: iPhone 17 lineup storage prices
The 512GB model launched at $999. Apple's current price for that storage tier is not listed in the sources used here, so check the configuration page in Apple's store before you plan around it.
How the iPhone 17 compares with other iPhones
The iPhone 17 is no longer the cheapest way into Apple's current lineup. The iPhone 17e starts at $699, which makes it the lower priced option among the models listed above. The iPhone Air starts at $1,099, and the iPhone 18 Pro starts at $1,199. At the top, the iPhone 18 Pro Max begins at $1,299 and the foldable iPhone Duo at $1,999.
These are starting prices, so they describe the entry storage tier of each model. Moving to a larger tier raises the cost, and Apple sets those steps by model.
What changes the price you pay
The list price is only the starting point. Several things move the final bill:
- Storage tier. A higher capacity adds to the starting price.
- Trade-in. Apple and the major US carriers offer credit for an older phone, and the amount depends on the model and its condition.
- Carrier deals. Credits are often tied to a new line or a specific plan, and they are spread over a bill credit schedule, so read the terms before you count on them.
- Payment method. Buying outright, using Apple's monthly payments, or financing through a carrier changes cash outlay but not the underlying list price.
- Accessories and protection. Cases, chargers, and AppleCare are priced separately.
Unlocked phones bought from Apple can be used with any compatible carrier. Phones bought through a carrier deal may carry lock or payback terms for a set period.
Where to buy an iPhone 17
Apple sells the phone directly in its online store and its retail stores. US carriers and large electronics retailers sell it too, often with their own bundle offers. Since Apple raised the base price, retailer promotions are the most likely place to see a lower figure, although those offers come and go. Prices at other retailers can differ from Apple's list, so compare the full terms rather than the headline number.
Refurbished iPhones are another route, and Apple runs its own refurbished store. Availability for a model that is still in the current lineup can be limited, and prices there vary with stock.
Frequently asked questions
How much does the iPhone 17 cost?
The iPhone 17 starts at $899 for 256GB in Apple's US store, per Apple.
Did the iPhone 17 get more expensive?
Yes. It launched at $799 and Apple raised the price in September 2026. The iPhone 17e, iPhone Air, and iPhone 16 saw increases at the same time.
What is the cheapest iPhone Apple sells now?
Among the models covered here, the iPhone 17e is the lowest priced at $699. Apple also sells the iPhone 16, which was not part of this price check.
Is the iPhone 17 cheaper than the iPhone 18 Pro?
Yes. The iPhone 18 Pro starts at $1,199, compared with $899 for the iPhone 17, both at 256GB.
Does the price include a trade-in or carrier discount?
No. These are Apple's list prices before trade-in credit, carrier promotions, or taxes. Your total depends on the offers you qualify for.