Pixel 10 Price: Retail, Deals & Price History

The Pixel 10 is Google's standard phone from the 2025 Pixel family, sold alongside the Pixel 10 Pro, Pro XL, and Pro Fold. Google has since released the Pixel 11, so the Pixel 10 is now the previous generation, though it is still listed in the Google Store at the prices below.

Storage is the main choice on the base phone, with two tiers on offer. The Pro models sit higher, and the folding model costs the most. This page lays out the Google Store prices for each, and points to the newer Pixels in case you are deciding between generations.

The 128GB Pixel 10 is $799, and the 256GB model is $899. Both prices are for the unlocked phone. Google also offers monthly financing and carrier deals in its store, and those change how you pay without changing the list price.

If you plan to keep photos and video on the phone rather than in cloud storage, the larger tier gives more room. Google sells cloud storage separately, so compare the cost of the 256GB upgrade against a storage plan that suits you.

The Pro line costs more, and each model adds something over the base phone, such as a larger screen or a folding design. Google lists the following prices.

The Pixel 10 Pro starts at $999 for 128GB. The Pro XL begins at $1,199. The Pro Fold is sold in three tiers, from $1,799 for 256GB up to $2,149 for 1TB. Prices for the larger storage tiers on the Pro and Pro XL vary by configuration in the store, so open the configurator to see the exact number for the capacity you want.

Two other phones are worth a look if price is the deciding factor. The Pixel 10a is the lower priced option at $599 for 128GB. The Pixel 11 starts at $899 for 256GB, which is the same figure as the 256GB Pixel 10.

Because the Pixel 11 starts at 256GB, the comparison is not a like for like match with the 128GB Pixel 10. Check what each phone includes before deciding.

Google changes its offers often. Trade-in credit for an old phone, carrier promotions, and seasonal sales are common ways the effective price drops below the list figure. Retailers other than Google also run their own discounts on the Pixel 10 as newer models arrive. Those offers are temporary, so this page sticks to list prices.

When you compare deals, look at the terms. Carrier credit is usually applied over many monthly bills and may require you to stay on a plan, and trade-in value depends on the model and its condition.

The Google Store sells the phone unlocked, and it works with the major US carriers. Carriers and electronics retailers sell it too, sometimes locked for a period. Buying unlocked gives you more freedom to switch carriers, while carrier versions often come with promotional credit. Google also runs a Certified Refurbished program for older Pixels, which is worth checking if you want a lower price on a previous model.