Sony ZV-E10 II Price: Retail, Deals & Price History

The Sony ZV-E10 II is an APS-C mirrorless camera aimed at vloggers and video creators. It comes in two main forms: the body alone, and a kit that includes a 16-50mm power zoom lens. Which one you pick is the biggest factor in the price you pay.

The current figures on this page come from a live listing at a single retailer, not from Sony's own store. Retailers set their own prices and run promotions, and Sony's store may list something different. The launch prices and later increases are shown separately as price history.

The body is the cheaper option and suits anyone who already owns E-mount lenses or wants to choose their own. The kit adds a power zoom lens that is small and designed with video in mind, which is why creators often buy it as a first setup.

At the retailer listing used here, the kit costs $1,298 and the body costs $1,198. The lens therefore adds the difference between those two prices. If you already know you want a different lens, the body alone avoids paying for one you may not use.

Sony announced the camera in July 2024 at a suggested retail price of $999 for the body and $1,099 for the kit, as reported by Dead Pixels Society.

A July 2025 report from Digital Camera World said Sony raised US prices on several cameras after tariff changes, which put the ZV-E10 II body at $1,099. Compare that with the current retailer listing of $1,198 and you can see that the camera now sells above its launch price. Further increases were reported later in 2025, and retailers have sometimes run temporary discounts since, so the price you see can depend heavily on the date.

Not always. Large camera retailers, general electronics stores, and marketplace sellers each set their own prices, and some add small differences for bundles or color. A listing that looks cheaper may be a bundle with fewer items, an older stock unit, or a seller outside the manufacturer's authorized network. Comparing the exact configuration, the seller, and the warranty is more useful than comparing headline prices alone.

• Body only or kit. The lens is the main difference.
• Retailer and promotion. Instant savings often last only a few weeks.
• Bundles. Listings that add a memory card, extra battery, or case cost more than the standard configuration.
• Condition. Open box and used cameras are usually cheaper, with different warranty terms.
• Tariffs and exchange rates, which have moved Sony pricing in the past.

Make sure the listing is for a US model with a US warranty. Check what is included in the box, and look at the return policy before you commit. For video work, plan for extras that are not in the base price: a fast memory card, spare batteries, and possibly a microphone or a wider lens. Setting a total budget for the whole kit avoids surprises.

Also check the color if you care about it. Some retailers list black and white versions at the same price, while others differ slightly.