Ducati Panigale V4 Price: New, Used & Ownership Costs

The Panigale V4 is Ducati's flagship superbike, and the name covers a family of models rather than one bike. The base V4, the V4 S, the V4 R, and limited editions all sit at different price points, and a price you see in an ad may refer to any of them.

This guide lists the published MSRP for each model, shows how the price has changed from 2025, and covers the costs that come after the purchase. All prices are for new bikes in the United States.

Start with the base bike and work up. Each figure below is an MSRP for the model named in the label.

The gap between the base V4 and the V4 S is the first decision most buyers face. The S costs more than the base bike. Check the spec sheets for each model at a Ducati retailer to see exactly what changes, since equipment lists are updated between model years.

The V4 R is aimed at riders who want a race-oriented machine. The Marc Marquez replica sits at the top of the list as a special edition, and it costs far more than the other models.

MSRP is not the price you write the check for. A destination charge covers shipping from the factory to the retailer.

On top of that, expect dealer prep or documentation fees, sales tax, title, and registration, all of which vary by state and retailer. Ask for an out-the-door quote in writing so you can compare retailers on the same terms.

Prices change from one model year to the next. The 2025 figures below show how the base V4 and the V4 S compared a year earlier.

Comparing model years is useful when you are choosing between a new 2026 bike and a leftover or used 2025. Look at what actually changed on the bike, not just the price, before deciding whether the difference is worth paying.

Choosing among the models usually comes down to three questions:

• How will you ride it? Street riders and track riders weigh equipment differently.
• How much of the difference between models do you actually use? A higher trim adds cost whether or not you take advantage of the extras.
• Do you plan to modify the bike? Some owners buy a lower-priced model and upgrade parts they care about.

The purchase price is the first of several costs.

• Insurance: Rates for sport bikes depend heavily on rider age, record, and location. Get quotes before you buy.
• Maintenance: Service intervals and costs are set by the manufacturer. Ask a Ducati retailer for the published schedule and typical charges.
• Tires: Sport bike tires wear faster than touring tires, and they are a regular expense, especially if you ride hard.
• Gear: A quality helmet, jacket, gloves, boots, and pants add to the first-year budget.
• Licensing and training: Rules vary by state. Check your state's motorcycle endorsement rules before you ride, and consider a rider training course.

A new bike comes with the manufacturer warranty, and you pay MSRP plus fees. A used Panigale V4 can cost less, but condition varies widely. Ask for service records, check for crash damage or heavy track use, and have a qualified mechanic inspect the bike before you commit.

Whichever route you choose, compare the total out-the-door price rather than the sticker. Fees and taxes can change which option is cheaper.

1. Is the quote MSRP, or does it include a markup?
2. What is the destination charge, and which other fees apply?
3. Which equipment comes with this specific model and trim?
4. What does the warranty cover, and for how long?
5. Is there a wait for delivery, especially on special editions?