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Cost of Living Data profile

Cost of Living in Wisconsin: Rent, Housing & Income

  • Official data · Census ACS 2024 · BEA 2024 · EIA July–September 2026
Updated  7 sources

Cost of living vs. U.S. average (2024)

5.9% below

Cost of living in Wisconsin is 5.9% below the U.S. average, based on the Bureau of Economic Analysis 2024 Regional Price Parities for Wisconsin (index 94.1; U.S. = 100). Median rent in Wisconsin is $1,142 a month.

Cost of living in Wisconsin by category

Overall prices

94.1U.S. = 100

Regional price parity, all items

−5.9% vs. U.S.

Goods
94.3 −5.7%
Housing (rents)
79.3 −20.7%
Utilities
89.9 −10.1%
Other services
99.5 −0.5%

BEA 2024 · Wisconsin Details: Overall prices

Housing

$1,142/mo

Median gross rent

−23% vs. U.S.

1-bedroom rent
$982 −25% vs. U.S.
2-bedroom rent
$1,149 −23% vs. U.S.
3-bedroom rent
$1,357 −19% vs. U.S.
Median home value
$294,700 −18% vs. U.S.
Owner costs, mortgage
$1,701 −16% vs. U.S.

Census ACS 2024 Details: Housing

Utilities

$124/mo

Average electric bill

−21% vs. U.S.

Electricity price
19.1¢/kWh +4% vs. U.S.
Natural gas, 12-mo avg.
$13.44/Mcf −31% vs. U.S.
Utilities price index
89.9

EIA July 2026 · Wisconsin Details: Utilities

Transportation

22.7min

Mean travel time to work

−17% vs. U.S.

Commute mode: drove alone
75.1%
Work from home
11.8%
Gasoline (PADD 2 avg.)
$4.17/gal −4% vs. U.S.

Census ACS 2024 · EIA September 2026 Details: Transportation

Food at home

$1,388/mo

Moderate-cost plan, family of 4

Thrifty plan, family of 4
$1,024/mo
Liberal plan, family of 4
$1,679/mo
Moderate plan, single woman
$403/mo
Moderate plan, single man
$478/mo

USDA August 2026 · U.S. average Details: Food at home

Child care

$210/wk

Center care, infant

+21% vs. U.S.

Center care, toddler
$190/wk +24% vs. U.S.
Center care, preschool
$190/wk +32% vs. U.S.
Home-based care, infant
$155/wk +8% vs. U.S.

DOL NDCP 2022 prices · Wisconsin county median Details: Child care

Income

$77,488/yr

Median household income

−5% vs. U.S.

Median rent as share of income
18%
Home value to income
3.8×

Census ACS 2024 Details: Income

Housing costs in Wisconsin

Median gross rent in Wisconsin is $1,142 a month, 23% below the U.S. median of $1,487. The median falls in the $1,000–$1,249 range, which holds 22.3% of renter households paying cash rent. Another 40.5% pay $1,250 or more.

The median owner-occupied home is valued at $294,700, and 2% of homes are valued at $1,000,000 or more.

Housing costs: Wisconsin vs. U.S.

Median monthly rent

Median monthly rent Wisconsin: $1,142; U.S.: $1,487 Wisconsin $1,142 U.S. $1,487

Monthly owner costs

Monthly owner costs Wisconsin: $1,701; U.S.: $2,035 Wisconsin $1,701 U.S. $2,035

Median home value

Median home value Wisconsin: $294,700; U.S.: $360,600 Wisconsin $294,700 U.S. $360,600
Show the data table
MeasureWisconsinU.S.
Median monthly rent$1,142$1,487
Monthly owner costs$1,701$2,035
Median home value$294,700$360,600

Rent is median gross rent; owner costs are for homes with a mortgage. American Community Survey 2024 1-year estimates. Source: American Community Survey (U.S. Census Bureau)

What renters pay in Wisconsin

What renters pay in Wisconsin Share of renter households paying cash rent in Wisconsin by range; ranges differ in width. The bottom range, less than $500, holds 5.9%; the top range, $3,500 or more, holds 1.2%. Median $1,142. The U.S. distribution is drawn as a line. 0% 10% 20% 30% Less than $500: 5.9% (U.S.: 6.1%) $500–$749: 10.2% (U.S.: 6.8%) $750–$999: 21.3% (U.S.: 11.5%) $1,000–$1,249: 22.3% (U.S.: 13.5%) $1,250–$1,499: 14.5% (U.S.: 12.9%) $1,500–$1,999: 17.9% (U.S.: 22.2%) $2,000–$2,499: 4.3% (U.S.: 13.2%) $2,500–$2,999: 1.9% (U.S.: 6.5%) $3,000–$3,499: 0.7% (U.S.: 3.2%) $3,500 or more: 1.2% (U.S.: 4.2%) $500–750 $1–1.25K $1.5–2K $2.5–3K $3.5K+ Median $1,142 (Wisconsin) 22.3%
Show the data table
RangeWisconsinU.S.
Less than $5005.9%6.1%
$500–$74910.2%6.8%
$750–$99921.3%11.5%
$1,000–$1,24922.3%13.5%
$1,250–$1,49914.5%12.9%
$1,500–$1,99917.9%22.2%
$2,000–$2,4994.3%13.2%
$2,500–$2,9991.9%6.5%
$3,000–$3,4990.7%3.2%
$3,500 or more1.2%4.2%

Share of renter households paying cash rent. Census ACS 2024 1-year estimates, table B25063. Source: American Community Survey (U.S. Census Bureau)

Home values in Wisconsin

Home values in Wisconsin Share of owner-occupied homes in Wisconsin by range; ranges differ in width. The bottom range, less than $100,000, holds 7.8%; the top range, $1,500,000 or more, holds 0.8%. Median $294,700. The U.S. distribution is drawn as a line. 0% 5% 10% 15% 20% Less than $100,000: 7.8% (U.S.: 10.2%) $100,000–$149,999: 6.9% (U.S.: 5.7%) $150,000–$199,999: 11.4% (U.S.: 7.5%) $200,000–$249,999: 12.7% (U.S.: 8.4%) $250,000–$299,999: 12.6% (U.S.: 8.5%) $300,000–$399,999: 19.1% (U.S.: 15.9%) $400,000–$499,999: 12.8% (U.S.: 12%) $500,000–$749,999: 11.6% (U.S.: 16.3%) $750,000–$999,999: 3.3% (U.S.: 7.5%) $1,000,000–$1,499,999: 1.2% (U.S.: 4.3%) $1,500,000 or more: 0.8% (U.S.: 3.7%) <$100K $100–150K $150–200K $250–300K $400–500K $500–750K $750K–1M $1.5M+ Median $294,700 (Wisconsin) 19.1%
Show the data table
RangeWisconsinU.S.
Less than $100,0007.8%10.2%
$100,000–$149,9996.9%5.7%
$150,000–$199,99911.4%7.5%
$200,000–$249,99912.7%8.4%
$250,000–$299,99912.6%8.5%
$300,000–$399,99919.1%15.9%
$400,000–$499,99912.8%12%
$500,000–$749,99911.6%16.3%
$750,000–$999,9993.3%7.5%
$1,000,000–$1,499,9991.2%4.3%
$1,500,000 or more0.8%3.7%

Share of owner-occupied homes. Census ACS 2024 1-year estimates, table B25075. Source: American Community Survey (U.S. Census Bureau)

Monthly housing costs in Wisconsin

Measure Wisconsin U.S.
Median rent (all units) $1,142$1,487
1-bedroom rent $982$1,301
2-bedroom rent $1,149$1,490
3-bedroom rent $1,357$1,677
Owner costs with a mortgage $1,701$2,035

Median gross rent includes utilities the renter pays. Owner costs include the mortgage, taxes, insurance, and utilities. American Community Survey 2024 1-year estimates. Source: American Community Survey (U.S. Census Bureau)

How affordable is Wisconsin?

At the median, rent takes about 18% of household income in Wisconsin. Housing experts treat 30% as the limit before a household is considered cost-burdened. To keep the median rent at 30% of income, a household would need to earn about $45,700 a year.

The median home is worth $294,700, or 3.8 times the median household income.

Household income in Wisconsin

The median household in Wisconsin earns $77,488 a year, 5% below the U.S. median of $81,604. About 9.4% of households earn $200,000 or more, while 13.3% earn less than $25,000.

Median household income: Wisconsin vs. U.S.

Median household income (yearly)

Median household income (yearly) Wisconsin: $77,488; U.S.: $81,604 Wisconsin $77,488 U.S. $81,604
Show the data table
MeasureWisconsinU.S.
Median household income (yearly)$77,488$81,604

American Community Survey 2024 1-year estimates. Source: American Community Survey (U.S. Census Bureau)

Household income distribution in Wisconsin

Household income distribution in Wisconsin Share of households in Wisconsin by range; ranges differ in width. The bottom range, less than $10,000, holds 4.3%; the top range, $200,000 or more, holds 9.4%. Median $77,488. The U.S. distribution is drawn as a line. 0% 5% 10% 15% Less than $10,000: 4.3% (U.S.: 5.1%) $10,000–$14,999: 3% (U.S.: 3.3%) $15,000–$19,999: 2.7% (U.S.: 2.8%) $20,000–$24,999: 3.3% (U.S.: 3.2%) $25,000–$29,999: 2.9% (U.S.: 3%) $30,000–$34,999: 3.6% (U.S.: 3.3%) $35,000–$39,999: 3.3% (U.S.: 3.2%) $40,000–$44,999: 4% (U.S.: 3.5%) $45,000–$49,999: 3.9% (U.S.: 3.2%) $50,000–$59,999: 7.3% (U.S.: 6.4%) $60,000–$74,999: 10% (U.S.: 9.2%) $75,000–$99,999: 13.8% (U.S.: 12.6%) $100,000–$124,999: 11.4% (U.S.: 10.4%) $125,000–$149,999: 8% (U.S.: 7.4%) $150,000–$199,999: 9% (U.S.: 9.7%) $200,000 or more: 9.4% (U.S.: 13.7%) $10–15K $20–25K $30–35K $40–45K $50–60K $75–100K $125–150K $200K+ Median $77,488 (Wisconsin) 13.8%
Show the data table
RangeWisconsinU.S.
Less than $10,0004.3%5.1%
$10,000–$14,9993%3.3%
$15,000–$19,9992.7%2.8%
$20,000–$24,9993.3%3.2%
$25,000–$29,9992.9%3%
$30,000–$34,9993.6%3.3%
$35,000–$39,9993.3%3.2%
$40,000–$44,9994%3.5%
$45,000–$49,9993.9%3.2%
$50,000–$59,9997.3%6.4%
$60,000–$74,99910%9.2%
$75,000–$99,99913.8%12.6%
$100,000–$124,99911.4%10.4%
$125,000–$149,9998%7.4%
$150,000–$199,9999%9.7%
$200,000 or more9.4%13.7%

Share of households. Census ACS 2024 1-year estimates, table B19001. Source: American Community Survey (U.S. Census Bureau)

Income and home values

Measure Wisconsin U.S.
Median household income (yearly) $77,488$81,604
Median home value $294,700$360,600

American Community Survey 2024 1-year estimates. Source: American Community Survey (U.S. Census Bureau)

Price levels compared with the U.S.

The Bureau of Economic Analysis publishes Regional Price Parities: price levels for the same basket of goods and services, with the U.S. average set to 100. In 2024, Wisconsin scored 94.1 for all items. The highest category is other services at 99.5; the lowest is housing rents at 79.3.

Regional price parities by category (U.S. = 100)

All items

All items Wisconsin: 94.1; U.S.: 100.0 Wisconsin 94.1 U.S. 100.0

Goods

Goods Wisconsin: 94.3; U.S.: 99.6 Wisconsin 94.3 U.S. 99.6

Housing (rents)

Housing (rents) Wisconsin: 79.3; U.S.: 100.6 Wisconsin 79.3 U.S. 100.6

Utilities

Utilities Wisconsin: 89.9; U.S.: 98.4 Wisconsin 89.9 U.S. 98.4

Other services

Other services Wisconsin: 99.5; U.S.: 100.1 Wisconsin 99.5 U.S. 100.1
Show the data table
MeasureWisconsinU.S.
All items94.1100.0
Goods94.399.6
Housing (rents)79.3100.6
Utilities89.998.4
Other services99.5100.1

Index, U.S. = 100. Bureau of Economic Analysis Regional Price Parities, 2024. Source: U.S. Bureau of Economic Analysis, Regional Price Parities

Utilities and energy costs

Households in Wisconsin paid an average of 19.1¢ per kWh for electricity in July 2026, compared with 18.3¢ nationally. Over the past 12 months the average residential bill was $124 a month (U.S.: $157). Residential natural gas averaged $13.44 per thousand cubic feet over the 12 months to July 2026 (U.S.: $19.40).

Energy prices: Wisconsin vs. U.S.

Electricity price (¢/kWh)

Electricity price (¢/kWh) Wisconsin: 19.1¢; U.S.: 18.3¢ Wisconsin 19.1¢ U.S. 18.3¢

Average electric bill (monthly)

Average electric bill (monthly) Wisconsin: $124; U.S.: $157 Wisconsin $124 U.S. $157

Natural gas, 12-mo avg. ($/Mcf)

Natural gas, 12-mo avg. ($/Mcf) Wisconsin: $13.44; U.S.: $19.40 Wisconsin $13.44 U.S. $19.40
Show the data table
MeasureWisconsinU.S.
Electricity price (¢/kWh)19.1¢18.3¢
Average electric bill (monthly)$124$157
Natural gas, 12-mo avg. ($/Mcf)$13.44$19.40

Residential customers. Electricity price for July 2026; electric bill and natural gas are 12-month averages. U.S. Energy Information Administration. Sources: EIA Electric Power Monthly: residential retail sales; EIA Natural Gas Monthly: price delivered to residential consumers

Transportation and commuting

Workers in Wisconsin who commute spend an average of 22.7 minutes getting to work (U.S.: 27.2 minutes). The most common way to get to work is to drive alone (75.1% of workers); 11.8% work from home. Gasoline in the Midwest region (PADD 2), which includes Wisconsin, averaged $4.17 a gallon for regular in September 2026, compared with $4.36 nationally. EIA publishes no separate Wisconsin price.

How workers get to work

How workers get to work Wisconsin: Drove alone 75.1%, Carpooled 7.6%, Public transit 1.4%, Walked 2.5%, Bicycle 0.5%, Worked from home 11.8%, Other (taxi, motorcycle, etc.) 1.1%. U.S.: Drove alone 69.2%, Carpooled 9.2%, Public transit 3.7%, Walked 2.4%, Bicycle 0.5%, Worked from home 13.3%, Other (taxi, motorcycle, etc.) 1.7%. Most common in Wisconsin: Drove alone. Wisconsin Wisconsin · Drove alone: 75.1% 75.1% Wisconsin · Carpooled: 7.6% Wisconsin · Public transit: 1.4% Wisconsin · Walked: 2.5% Wisconsin · Bicycle: 0.5% Wisconsin · Worked from home: 11.8% 11.8% Wisconsin · Other (taxi, motorcycle, etc.): 1.1% U.S. U.S. · Drove alone: 69.2% 69.2% U.S. · Carpooled: 9.2% U.S. · Public transit: 3.7% U.S. · Walked: 2.4% U.S. · Bicycle: 0.5% U.S. · Worked from home: 13.3% 13.3% U.S. · Other (taxi, motorcycle, etc.): 1.7%
Show the data table
Means of transportationWisconsinU.S.
Drove alone75.1%69.2%
Carpooled7.6%9.2%
Public transit1.4%3.7%
Walked2.5%2.4%
Bicycle0.5%0.5%
Worked from home11.8%13.3%
Other (taxi, motorcycle, etc.)1.1%1.7%

Share of workers 16 and over. Census ACS 2024 1-year estimates, table B08301. Source: American Community Survey (U.S. Census Bureau)

Travel time to work in Wisconsin

Travel time to work in Wisconsin Share of workers who do not work from home in Wisconsin by range; ranges differ in width. The bottom range, less than 5 min, holds 4.1%; the top range, 90 min or more, holds 1.9%. Mean 22.7 min. The U.S. distribution is drawn as a line. 0% 5% 10% 15% 20% Less than 5 min: 4.1% (U.S.: 2.8%) 5–9 min: 12.8% (U.S.: 9.4%) 10–14 min: 16.3% (U.S.: 13.1%) 15–19 min: 16.8% (U.S.: 15%) 20–24 min: 14.6% (U.S.: 14.1%) 25–29 min: 7.3% (U.S.: 7%) 30–34 min: 11% (U.S.: 13.7%) 35–39 min: 3.2% (U.S.: 3.4%) 40–44 min: 3.3% (U.S.: 4.1%) 45–59 min: 5.5% (U.S.: 8.3%) 60–89 min: 3.1% (U.S.: 6.3%) 90 min or more: 1.9% (U.S.: 3%) <5 5–9 10–14 15–19 20–24 25–29 30–34 35–39 40–44 45–59 60–89 90+ Mean 22.7 min (Wisconsin) 16.8%
Show the data table
RangeWisconsinU.S.
Less than 5 min4.1%2.8%
5–9 min12.8%9.4%
10–14 min16.3%13.1%
15–19 min16.8%15%
20–24 min14.6%14.1%
25–29 min7.3%7%
30–34 min11%13.7%
35–39 min3.2%3.4%
40–44 min3.3%4.1%
45–59 min5.5%8.3%
60–89 min3.1%6.3%
90 min or more1.9%3%

Share of workers who do not work from home. Census ACS 2024 1-year estimates, table B08303. Source: American Community Survey (U.S. Census Bureau)

Child care costs in Wisconsin

In 2022, full-time center-based care for an infant had a median price of $210 a week in the median Wisconsin county, or $10,920 over 52 weeks. That is 21% above the U.S. county median of $174. Prices are for 2022 and are not adjusted for inflation.

Weekly child care prices (2022)

Type of care Wisconsin (county median) U.S. (county median)
Center-based care, infant $210$174
Center-based care, toddler $190$153
Center-based care, preschool $190$144
Center-based care, school-age $164$120
Home-based family care, infant $155$143
Home-based family care, toddler $150$132
Home-based family care, preschool $150$131
Home-based family care, school-age $140$118

Median weekly price for full-time care. State and U.S. figures are medians of county medians. Prices are for 2022 and are not adjusted for inflation. U.S. Department of Labor, National Database of Childcare Prices. Source: National Database of Childcare Prices (U.S. Department of Labor, Women's Bureau)

Food costs

USDA's moderate-cost food plan puts groceries for a family of four at $1,388 a month in August 2026; the thrifty plan comes to $1,024. USDA publishes these as national averages, not city figures, so they show a typical grocery budget rather than Wisconsin prices.

Monthly cost of food at home (August 2026)

USDA food plan U.S. family of 4 U.S. couple U.S. single man U.S. single woman
Thrifty $1,024$630$383$304
Low-cost $1,126$652$381$331
Moderate-cost $1,388$808$478$403
Liberal $1,679$1,007$583$515

Family of 4: two adults and two children aged 6–8 and 9–11. For a single man, the Thrifty plan costs more than the Low-cost plan: USDA re-evaluated the Thrifty plan in 2021, while the other plans still use older market baskets. USDA Food and Nutrition Service, Official Food Plans, August 2026. Source: USDA Food Plans: Cost of Food at Home (monthly reports)

Frequently asked questions

What is the average rent in Wisconsin?

Median rent is $982 for a one-bedroom and $1,149 for a two-bedroom unit, including utilities the renter pays.

How much do most renters pay in Wisconsin?

Among renter households paying cash rent, 37.4% pay less than $1,000 a month, 54.7% pay $1,000 to $1,999, and 8.1% pay $2,000 or more (Census ACS 2024).

How much do you need to make to live in Wisconsin?

To keep the median rent of $1,142 at no more than 30% of income, a household needs about $45,700 a year before taxes. This covers housing only.

Is Wisconsin more expensive than the U.S. average?

No. The Bureau of Economic Analysis puts overall prices in Wisconsin at 94.1 for 2024 (U.S. = 100), 5.9% below average. Housing rents score 79.3.

How long is the average commute in Wisconsin?

22.7 minutes one way for workers who commute, compared with 27.2 minutes nationally (Census ACS 2024).

How much does infant day care cost in Wisconsin?

The median price for full-time center-based infant care was $210 a week in the median Wisconsin county in 2022, according to the Department of Labor's National Database of Childcare Prices.