Fire Stick Price: Retail, Deals & Price History

A Fire TV Stick is a small streaming device that plugs into the HDMI port of a TV. Amazon sells several versions, and the price depends mainly on the video quality and the processing power each one offers. The entry model is made for HD televisions, while the higher models support 4K video.

Prices rose in August 2026. Amazon said it was repricing its hardware, and reports from the time listed new figures for each Fire TV Stick. Amazon did not publish a per model price list, so the numbers below come from the reported list prices. Amazon frequently runs sales on its own devices, so the price at checkout can be lower than the list price.

The Fire TV Stick HD is the cheapest at $39.99. The Fire TV Stick 4K Select costs $49.99, the 4K Plus costs $69.99, and the Fire TV Stick 4K Max costs $84.99. The gap between the cheapest and the most expensive is large, so it helps to match the stick to the TV you own.

Every stick in the lineup went up. The table below shows what each model cost before the change.

The Fire TV Stick HD moved from $34.99 to $39.99. The 4K Select moved from $39.99 to $49.99, and the 4K Plus from $49.99 to $69.99. The 4K Max had the biggest change, going from $59.99 to $84.99.

Amazon pointed to higher component costs, including memory, as the reason for repricing its devices, and it said it plans promotions through the year. Neither statement guarantees a particular sale price on a given date.

The right model starts with the television.

• HD stick. It suits a TV that only shows 1080p video or lower. Putting it on a 4K TV works, but you will not get 4K picture.
• 4K Select and 4K Plus. They are for 4K televisions. Check the product pages for differences in features and performance.
• 4K Max. It is the top stick and costs the most, and it makes sense if you want the fastest model Amazon offers.

If your TV already has a built in smart platform you like, you may not need a stick at all. A stick is most useful for an older TV or for one whose own apps are slow.

A Fire TV Stick usually comes with a remote and a power cable. Streaming services are separate subscriptions, and some channels carry free ad supported content. Cost over time depends on which services you pay for, not just the stick. Check the box contents on each product page for the remote type.

Amazon is the main seller. Large retailers also stock Fire TV Sticks, and they match or beat the list price at times. Check that you are buying a current model, since older sticks may still be on shelves. Sales around events such as Prime Day and Black Friday are common for Amazon devices, but dates and discounts change.