Genesis SUV Price: MSRP, Trims & Real-World Cost

Genesis sells three SUV nameplates in the United States: the GV60, the GV70, and the GV80. The GV60 is the electric one. The GV70 comes in gas and electrified versions, and the GV80 is the larger, three-row-capable model, which also has a coupe body style.

Prices here come from two kinds of source. Genesis USA publishes starting MSRPs by model and model year. Car and Driver publishes ranges that cover every trim, which gives a better idea of how high a model can go once you add equipment.

The 2027 lineup includes the GV60, the GV60 Magma, the GV70, the Electrified GV70, and the GV80.

The 2027 GV60 begins at $46,250, and the performance-focused GV60 Magma at $69,950. The GV70 starts at $49,350, and the Electrified GV70 at $58,500. The GV80 lists at $58,850.

Some 2026 vehicles may still be in stock at dealerships. The figures below are the starting MSRPs published by Genesis USA for those cars.

The list includes the 2026 GV60 at $52,525, the GV70 at $48,985, the GV80 at $57,700, and the GV80 Coupe at $81,850.

The 2026 and 2027 starting prices do not move in the same direction across the lineup. The 2027 GV60 is listed lower than the 2026 GV60, while the GV70 and GV80 are listed higher in 2027. Changes in trim structure may explain some of this, though the published figures do not say so. Before assuming that a model is cheaper or more expensive, compare the equipment on the exact cars you are considering.

The GV80 Coupe appears only in the 2026 list. It is not shown in the 2027 starting prices above, so check Genesis for current availability.

A starting MSRP is the floor. Higher trims add equipment and push the figure up. Car and Driver covers each model across all of its trims.

The GV60 spans $54,020 – $73,370, the GV70 spans $50,480 – $72,590, and the GV80 and GV80 Coupe together span $59,195 – $91,545. These ranges may include different model years or fees than the Genesis USA figures, which is why the low end of a Car and Driver range can sit above the starting MSRP for the same model.

By starting price, the GV60 is the least expensive of the three nameplates for 2027, followed by the GV70. The GV80 starts higher and also has the highest top-end range. If you are comparing powertrains, note that the GV60 and the Electrified GV70 are electric, while the standard GV70 and GV80 are not.

Electric vehicle buyers sometimes qualify for incentives, but eligibility rules change and depend on the vehicle and the buyer. Check current federal and state rules and talk to a tax professional rather than relying on a published list.

• Trim level and equipment packages.
• Destination charge, which is added to the sticker price.
• Sales tax, title, and registration in your state.
• Financing or lease terms.
• Insurance, which varies by model and driver.

A listed MSRP is not the same as the price you pay. Ask for an itemized quote that shows every fee, and compare it against the starting price and the Car and Driver range for the trim you want.

Luxury SUVs are often leased, and monthly payments depend on the lease terms, the residual value, and any incentive offered at the time. Published price lists do not cover those details. If you are comparing a lease with a purchase, ask for both quotes in writing and compare the total cost over the same period, including fees at the end.

If a 2026 model is still on a lot while a 2027 model has arrived, the two may be priced differently. Ask what the difference in equipment is before deciding which to buy.

1. Is destination included in the quote?
2. What equipment comes on this trim, and what is optional?
3. Does the quote include any dealer-installed items?
4. Which incentives apply right now?
5. What does the warranty cover, and for how long?

Two numbers appear on most listings. The MSRP is the manufacturer's suggested price, and the invoice or selling price is what the dealer and buyer agree on. Published guides only cover the first. Your final price depends on negotiation, local demand, and the specific car on the lot.

Check the model year on every listing you compare. A 2026 car sitting on a lot and a 2027 car just arriving can differ in equipment and price, and a listing that does not state the year is easy to misread.