RAM Rho Price: MSRP, Trims & Real-World Cost

The RHO is Ram's performance-oriented version of the 1500 pickup, sold next to the TRX SRT at the top of the lineup. Because it comes as a single configuration with a short list of packages, most of the price movement happens in options rather than trims.

Prices on this page come from two different publications covering two model years, so they should not be added to or subtracted from each other. The 2027 figures come from AutoGuide, and the 2026 figures come from MoparInsiders.

AutoGuide gives the 2027 RHO a starting price of $78,085. That is a listed price that includes the destination charge, so it is already higher than a pre-destination sticker would be. The same article lists the TRX SRT at $102,790 on the same basis.

The article was written to compare the RHO with Ford's F-150 Raptor, which it lists at $77,790 delivered. By that comparison the two trucks start close to each other, though the Raptor is a different truck with its own option list and you should price each one as you would configure it.

A review published by MoparInsiders covers the 2026 model. It puts the starting MSRP at $74,995 before destination, and it names the destination charge as $2,795. Those two numbers are kept separate on purpose: one is the truck, the other is the freight bill.

If you are comparing a leftover 2026 truck against a new 2027 order, remember that the 2027 figure above includes destination and the 2026 figure does not. Put both on the same basis before you decide that one is cheaper.

The starting price is a floor. The same review describes a fully loaded 2026 RHO with a sticker of $96,260 including destination. That is the practical ceiling for the 2026 truck as tested, and it shows how far options can move the total.

If you want a truck near the starting price, expect to give up some of the comfort and technology content that a loaded example carries. Ask the dealer for the equipment list of any truck you are quoted, since two RHOs with the same name can differ by a large amount.

• Model year: a 2026 truck and a 2027 truck are priced separately, and incentives differ between them.
• Equipment groups: option packages carry most of the difference between a base RHO and a loaded one.
• Destination: it is charged on every new truck and is separate from MSRP.
• Dealer pricing: markups or discounts depend on local demand, and the sticker is only a starting point.
• Taxes and fees: sales tax, title, and registration depend on your state.

The TRX SRT is the more expensive truck on this list by a wide margin. Its starting price of $102,790 is the listed 2027 figure with destination included, the same basis as the RHO. Buyers who want a more powerful truck will pay for it, and buyers who want the RHO get a lower entry point.

Neither the RHO nor the TRX SRT is a work truck in the usual sense, so insurance and tire costs can run higher than for a standard 1500. Get an insurance quote before you sign.

1. Decide which model year you want, and ask each dealer for the out-the-door price in writing.
2. Compare the destination charge line by line so no quote hides it.
3. Ask which options are factory-installed and which are dealer add-ons, since add-ons are negotiable.
4. Check for manufacturer incentives that apply to your state and your credit tier.
5. Take your financing offer from a credit union or bank to the dealer for comparison.