Urus Price: MSRP, Trims & Real-World Cost

The Urus is Lamborghini's SUV. Recent years have included the Urus S, the Urus Performante, and the Urus SE, so a search for "urus cost" can return several different figures depending on the year and version.

Each number below is tied to its source and model year. Where sources disagree, the likely reasons are given with "may" because the sources do not explain the gaps.

For 2026, CarBuzz lists the Urus SE at a starting MSRP of $246,495. TrueCar lists the same model at $250,490.

The two starting prices differ. The gap may come from whether destination is included, how each source treats standard equipment, or when each listing was last updated. Confirm the price on the window sticker or in a written dealer quote.

MSRP is the list price and not always the transaction price. TrueCar reports an average price paid for the 2026 Urus SE.

That average is lower than both starting prices. The mix of cars sold, incentives, or timing may explain it. It averages reported sales and does not predict what a specific dealer will accept.

Each version of the Urus has had its own MSRP. The figures below cover the 2025 SE and two 2024 versions.

The comparison is not like for like. The S, the Performante, and the SE are different versions, and a source may include or exclude destination. Use the list to see the general level for each version.

Model year and version set the base. Options and personalization come next: Lamborghini sells paint, wheel, and interior choices that add to the sticker, and no option prices were verified for this page. A destination charge is usually added to MSRP and may explain part of the difference between sources.

Dealer pricing varies as well. A popular configuration can sell above MSRP, while incentives can pull a deal below it. Allocation and wait times differ by dealer. State sales tax, registration, and documentation fees come last.

A new Urus lets you choose the specification and starts a fresh warranty. A pre-owned one may cost less, with the amount depending on year, mileage, and condition. Earlier versions such as the S and Performante also appear on the used market.

Before buying used, ask for the service history, confirm the remaining warranty, and have the car inspected by a qualified Lamborghini technician.

Beyond the price, budget for insurance, scheduled service, tires, fuel, and depreciation. Large wheels and performance tires can be expensive to replace, and dealer service for a Lamborghini tends to cost more than for a mainstream SUV. Ask about the maintenance schedule and warranty terms before you sign.

Lamborghini's official US website shows the current lineup. For an exact figure, ask an authorized dealer for a written quote that lists destination, options, and fees.

Ask for an itemized quote on paper. It should show the base price, each option, destination, documentation fees, and any dealer-added items such as protection packages or markups. Ask whether the car is in stock or has to be ordered, and how long an order usually takes.

If you plan to finance or lease, compare the offer with a quote from your own bank or credit union. If you plan to trade in a vehicle, get that value separately so it does not blur the price of the new car. Compare quotes from more than one authorized dealer, because markups and fees can differ between them.