Rolls Royce Cullinan Price: MSRP, Trims & Real-World Cost

The Cullinan is the Rolls-Royce SUV, and it comes in two versions: the standard Cullinan and the Black Badge. At this price level the sticker is only the starting point. Rolls-Royce builds each car to order, and the options and bespoke work that buyers add can move the final price by a large amount.

Two published sources give 2026 starting prices, and the numbers do not match. This page shows both and explains where they may differ.

Autoblog, via Yahoo, lists the 2026 Cullinan as the Series II.

Autoblog's figures are lower than TrueCar's for both versions. The difference may come from how each source treats the destination charge, from when the figures were collected, or from whether the car is described as a Series II with updated pricing. The sources do not say. If you need the exact amount, ask a Rolls-Royce retailer for the current price sheet, including destination.

TrueCar also publishes what buyers have paid on average.

For both the standard Cullinan and the Black Badge, the average is a little below TrueCar's starting MSRP. At this level that may reflect the mix of configurations sold or the timing of the data, but the source does not explain it. Because every Rolls-Royce is built to order, an average has limits as a guide for any individual car.

The Black Badge is the more expensive version in both sources. The gap between the two versions is the extra you pay for the Black Badge treatment, which is a separate edition with its own styling and details. Compare it to the standard car on the Rolls-Royce site before deciding whether the difference is worth it to you.

Comparing the 2025 starting prices shows how much the Cullinan has moved.

The 2026 starting prices in TrueCar's data are higher than the 2025 prices for both versions. If you are comparing a 2025 car, whether new or pre-owned, match the model year and version, because Rolls-Royce updates the Cullinan from time to time.

Rolls-Royce is known for its Bespoke program, which covers custom paint, interior materials, and personalized details. Those items are not included in any of the starting prices on this page. Most Cullinans are ordered with some of them, so expect the invoice to be higher than the base price. Ask the retailer for an itemized quote that shows each option and what it costs.

Rolls-Royce retailers are independent dealers. Some retailers may add charges to the sticker price. Ask for the full terms in writing and compare more than one retailer if you can.

• Insurance: very high-value vehicles are expensive to insure, and a specialist policy may be worth considering. Get quotes before you order.
• Fuel: check the EPA estimates for fuel economy.
• Maintenance: servicing, tires, and repairs for ultra-luxury vehicles cost far more than for mainstream ones. Ask what the factory warranty and any service plan cover.
• Depreciation: it varies by specification, mileage, and demand.

Banks and the manufacturer's affiliates offer loans and leases for luxury vehicles. The payment depends on credit, down payment, and term, and for a lease on mileage and residual value. A financial advisor or lender can help you compare financing against paying cash.