Subaru Impreza Price: MSRP, Trims & Real-World Cost

The Impreza is Subaru's compact car at the low end of its lineup. That makes the sticker the main thing most shoppers want to know, and also the thing most likely to change once fees and options are added.

Published pricing is limited to the two ends of the range, so this page shows both and then explains how to estimate everything in between. Every figure here is 2027 MSRP before destination.

The Base trim starts at $24,595, and the RS is $29,495. That spread is the room you have to work with. Subaru also sells middle trims, but their prices are not listed here, so look them up on Subaru's configurator or ask a dealer for a written price sheet.

Subaru lists destination and delivery for the 2027 Impreza at $1,245. The charge is the same for everyone and appears as a separate line on the window sticker, so it should be added to any MSRP before you compare cars.

Two items show how extras add up on the RS. Option package 33, which bundles Harman Kardon audio, a power moonroof, and a power driver seat, is $2,070. The Citron Yellow Pearl premium paint is $395.

Premium paint is a good example of a cost many buyers do not plan for. Check whether the color you want is standard or an extra before you reach the dealership.

The Base trim suits shoppers who want the lowest payment and are comfortable with fewer features. The RS is aimed at buyers who want a more complete car and will pay for it. If you are undecided, ask for the Base and the RS side by side and see how much of the extra money goes to features you would have chosen anyway.

Shoppers often compare the Impreza with small cars from other brands. When you compare, line up the same bases: price before destination, price with destination, or out-the-door total.

Start from the trim price. Add the destination charge. Then add any package, paint, or accessories you choose. Beyond that, expect:

• Sales tax, title, and registration, which vary by state.
• Dealer documentation fees, which differ between dealers.
• Possible dealer-installed accessories.
• Any markup or discount tied to local supply.

A written, itemized quote from two or three dealers is the quickest way to find out what you would really pay.

Entry-level cars often leave a narrow margin, so dealers may be less flexible on price than with luxury models. Focus on removing add-ons you did not request, comparing documentation fees, and checking whether any manufacturer incentive applies. Subaru and its dealers sometimes advertise finance or lease offers on specific trims.

The sticker price is only part of the cost. Insurance depends on your ZIP code, driving record, and trim. Fuel costs depend on how you drive, and the EPA's fueleconomy.gov lists official ratings. Ask about the factory warranty and recommended maintenance schedule. Tire costs can differ by wheel size.

Your monthly payment depends on credit, down payment, loan length, and the interest rate. Compare a dealer's finance offer with a pre-approved loan from your bank or credit union. For personal financial advice, consult a licensed professional.